Visit 2 e-commerce websites of different industries. You may be asked to register as a user. Familiarise yourself with the products and services provided at each site and work through an e-commerce process but do not complete the transaction if you have no intention of buying.
(1) For each of the website:
a) Describe:
- Who are the target customers?
- What types of products and services do they provide?
b) Describe at least 3 features found in each website. (e.g. online catalog, shopping cart, payment gateway, etc)
c) Describe how these websites develop and manage customer relationships.
(2) Compare the websites that you have selected and highlight the similarities and differences in terms of:
a) suitability of products and services for e-commerce
b) quality of customer service provided
c) security and privacy policies
(3) Identify the advantages and disadvantages of having e-commerce as compared to traditional mode of business for (i) the company and (ii) the customers.
Discuss the above questions with your group members in the online forum and
- present your findings during Week 6's (29 May to 2 Jun) tutorial using powerpoint
- finalise and submit a report in the assignment links provided by 3 Jun 2006 11:55pm
Saturday, May 27, 2006
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